Brand identity design that people understand and remember.
People should know who they're dealing with before they read every word. We set your position, language, visual system and the rules that keep it consistent as you grow.
More than a logo: a system people recognise.
A brand identity is the set of verbal and visual tools that make a business recognisable: its name, messaging, tone of voice, logo, colours, typography, imagery and the rules for using them.
A strong identity rests on brand strategy, meaning a clear decision about who you serve and why you're different. Without the strategy, an identity is decoration.
When does a business need brand identity work?
- People describe your business in different ways, and none of them are quite right.
- Your logo, website and social channels look like three separate companies.
- You've grown, changed your offer or moved up-market, and the brand still looks like the old business.
- Your team makes its own templates because nothing official exists.
- You lose work to competitors who look more established, even when your work is better.
What's included in a brand identity project.
Every scope is built around what your business needs. Not every project includes every item.
Not sure what you need? The free review tells you whether this is the right layer, and what to keep.
Get the review- 01
Brand strategy and positioning
Who you serve, how you're different, and why it matters.
- 02
Naming and tone of voice
Names, messaging and the tone you use every day.
- 03
Visual identity
Logo, colour, typography, layout and photography direction.
- 04
Rebrands and refreshes
What to keep, what to change, and how to roll it out.
- 05
Brand guidelines and rollout
Guidelines, templates and launch assets for your team.
Four stages, each signed off.
Every stage has an agreed output before the next one begins.
- 01
Review
The Brand Gap Review finds what's limiting the brand and confirms this is the right place to start.
- 02
Strategy
Position, audience and messaging are agreed in writing before any visual work begins.
- 03
Identity
We design the visual system against the strategy, show it in use, and refine it over agreed rounds.
- 04
Handover
Everything is documented and handed over in a form your team can use straight away.
Brand identity questions, answered.
What founders ask most before commissioning Brand & Identity.
What's the difference between brand strategy and brand identity?
Strategy decides what you stand for, who you serve and how you're positioned. Identity is the verbal and visual system that expresses it. Strategy is the reasoning; identity is the form it takes.
Do I need a full rebrand or just a refresh?
A refresh updates how you look while keeping your position and the recognition you've built. A rebrand rethinks the position itself. If your direction, audience or offer has changed a lot, a refresh alone usually won't close the gap.
What do I get at the end of a brand identity project?
The agreed strategy and visual system, brand guidelines, the templates and applications in your scope, final exports and the source files. You own all of it.
How long does a brand identity project take?
It depends on the scope, especially whether naming or brand architecture is included. We confirm the timeline in your written proposal after the review, rather than guess before it.
Is a logo the same as a brand identity?
No. A logo is one element of a brand identity. The identity also covers your messaging, colours, typography, imagery and the rules that keep them consistent.
Know what to keep, and what to change.
It's free, and the findings are yours either way.
Get your free Brand Gap Review